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Boston Ranks Among Top Fashion-Obsessed Cities in the U.S.

Author Lauren Beckham Falcone
(Photo by Eugene Gologursky/Getty Images)

Move over, New York City! Boston has emerged as a fashion powerhouse, surprising many with its high ranking in fashion interest across the nation. A recent study reveals that Boston is the 9th most fashion-obsessed city in the U.S. and 2nd in the Northeast, surpassing even the Big Apple.

Boston’s Fashion Rankings

Boston secures the 9th spot among 249 U.S. cities, boasting 471.74 fashion-related searches per 10,000 population. This places Boston ahead of New York City – *WHAT?* – which ranks 20th with 383.89 searches. In the Northeast region, Boston ranks 2nd, underscoring its status as a regional fashion leader.

We knew you could do it, Boston!

80s and 90s Fashion Trends

While Boston residents have a moderate interest in 80s fashion, ranking 73rd nationally with 8.73 searches per 10,000 population, their passion for 90s trends is more pronounced. The city ranks 39th with 10.66 searches per 10,000 population for 90s fashion, reflecting a significant fascination with the aesthetic vibes of the era.

General Fashion Searches

Boston’s residents are not just nostalgic; they are also keen on staying updated with current trends. The city ranks 12th in the U.S. for general fashion searches, with an impressive 79.93 searches per 10,000 population. This broad interest showcases Boston’s diverse fashion curiosity, spanning from retro to contemporary styles.

When it comes to top fashion brands, Bostonians are highly brand-conscious. The city ranks 9th nationally with 359.69 searches per 10,000 population for brands like Miu Miu, Prada, Loewe, and Balenciaga. This high ranking highlights Boston’s residents’ penchant for high-end fashion.

(Yes, I realize this is a lot of math for a fashion story, but numbers don’t lie. Though your friend did when she told you banana clips were cool again.)

Fashion Insights from RushOrderTees

Mike Nemeroff, CEO and Co-Founder of RushOrderTees, provides insight into this trend: “It’s fascinating to see how fashion interest varies from city to city across the U.S. The resurgence of 80s and 90s iconic looks proves how these decades revolutionized the fashion industry and continue to inspire us today. Just take a peek at your TikTok or Instagram feed, and you’ll see your favorite celebs and influencers rocking these throwback looks. There’s no doubt about it: 80s and 90s fashion trends are hot right now.”

Boston’s impressive fashion search volumes indicate a city deeply engaged with both retro and current fashion trends.

From the big hair and neon of the 80s to the grunge and minimalism of the 90s, along with the latest high-end fashion brands, Boston stands out as a city that knows and loves its fashion.

So, the next time you’re in Beantown, keep an eye out for those stylish Bostonians! They’re here to stay.

Lauren Beckham Falcone is the co-host of Bob & LBF in the Morning. Formerly an award-winning reporter and columnist for the Boston Herald, she credits her current success as a pop culture commentator to watching too much TV as a kid and scouring the internet too much as an adult. LBF is a regular contributor to NECN and is an honorary board member at the Massachusetts Down Syndrome Congress. Lauren lives in Canton with her husband Dave and her daughter Lucy. Lauren writes about trending topics, New England destinations, and seasonal DIY.

6 Nostalgic Fashion Trends Gracing Your Closet Again

Fashion is a fascinating, ever-evolving phenomenon that embraces both innovation and nostalgia. It’s interesting how certain styles from past decades tend to resurface and find their way back into contemporary fashion. Many fashion trends we once believed were gone for good have made a surprising comeback, proving us wrong and demonstrating their relevance in today’s world.

The minimalistic fashion of the 1990s has experienced a revival in recent years. Clean lines, neutral colors, and simple silhouettes have become prominent in modern wardrobes. Timeless pieces like slip dresses, trench coats, and tailored suits evoke a sense of refined sophistication that continues to resonate with contemporary fashion enthusiasts. Celebrities like Hailey Bieber, Emily Ratajkowski, and Laura Harrier have embraced a clean and minimalistic style, often opting for tube tops and strapless dresses as part of their fashion choices.

Nostalgic fashion trends

Also, making a comeback is the tailoring and polished looks of the 1950s. Midi skirts, high-waisted trousers, and tailored blouses have become staples in many wardrobes, offering a classic and versatile approach to dressing. Numerous celebrities, supermodels, and even royalty have traded their reliable wardrobes for a more polished looks.

The fashion of the 1940s has influenced modern designs, emphasizing practicality and functionality. Cargo pants, boiler suits, and workwear-inspired pieces have found their place in contemporary fashion, celebrating the beauty of simplicity and comfort. Forbes even wrote a piece on how to style cargo pants because they’re the look of choice for 2023.

The resurgence of styles from past decades is a testament to fashion’s ability to draw inspiration from history while embracing the spirit of modernity. As fashion continues to evolve, we can expect to witness more of these delightful comebacks, creating a blend of nostalgia and innovation that defines the essence of contemporary style.

Check out these six nostalgic fashion trends that have made a stylish comeback and are finding their way into the closets of fashion enthusiasts.

  • Chunky Shoes

    During the 1980s, sneakers took center stage as the go-to footwear choice, according to Complex magazine. They are often paired with Levi’s jeans or a fun skirt. Today, this trend has experienced a remarkable resurgence, with prominent designer brands like Yeezy and Gucci introducing some of the chunkiest and most fashionable shoes to date. Olivia Rodrigo seems to appreciate the trend’s return.

  • White Boots

    According to Harper’s Bazaar, some key styles to keep an eye on include the timeless ankle boot, a modern take on the classic cowboy boot, lace-up designs, and versatile platform boots. These fashion-forward options come in various shades of white, vanilla, and cream, perfect for everyday dressing. You’ll even spot celebs like Rihanna rocking a pair of white boots while scrolling social media.

  • Cargo Pants

    Gone are the cargo pants and shorts from the ’90s that might have caused some embarrassment. Instead, the revamped cargo pants of today are sleek, form-fitting, and exude an edgy vibe. Embracing a slim-fit design, these cargo pants can be effortlessly paired with stylish sneakers and graphic tees. It’s a “nostalgia for the styles from back in the early 2000s that Gen Z tends to be gravitating towards,” Liz Teich, a New York-based stylist, told The Post.

  • Scrunchies

    The tight, elastic hair bands of the past are gradually being replaced by a gentler and more delicate option – scrunchies! The resurgence of scrunchies has gained popularity among both celebrities and the general public. Not only are these hair ties a fashion hit, but they also prove to be much healthier for your hair compared to traditional elastic bands. Scrunchies minimize hair friction and breakage while avoiding unsightly bends in your hair after being tied up. This revival has garnered support from celebrities like Hailey Bieber, Bella Hadid, and Khushi Kapoor, who have been spotted sporting this trendy accessory.

    Silk elastic bands on woman's arm. Luxury colors.

  • Pleated Skirts

    Pleated skirts have made a significant comeback, becoming a major trend in the fashion world. Whether it’s pleated cargo skirts, denim minis, or classic black pleated skirts, these versatile pieces are taking center stage. To create different looks, you can pair them with crop tops, socks, and loafers for a chic denim or chino style, or opt for tank tops and strappy heels to rock the leather versions. Embrace a preppy, glamorous, or retro aesthetic to perfectly complement these stylish skirts.

  • Belly Chains

    Belly chains have become the latest social media sensation, catching fashion enthusiasts’ attention. Past stars like Christina Aguilera and Aaliyah were known for flaunting these shimmering accent pieces, pairing them with corset tops and cropped tanks. The appeal of body jewelry lies in its ability to elevate any outfit, making a bold statement. Whether you opt for harnesses or waist chains, the options are boundless, allowing you to express your unique style in countless ways.

    https://www.instagram.com/p/Co4mSses3nB/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==

Author Lauren Beckham Falcone
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