January 31, 2007. A guerilla marketing campaign for an upcoming Aqua Teen Hunger Force movie goes horribly wrong, and Boston panics. I watched it happen.


I was on-air at WBCN at the time. Right around 2 p.m., as I was yielding the studio to the Toucher & Rich show, Fred Toucher and I noticed the news was reporting a number of unidentified electronic devices in and around the Boston area. They showed one: it was a Lite-Brite rendition of a Mooninite, one of the character’s from Adult Swim’s Aqua Teen Hunger Force TV show. We knew this. Unfortunately, no one in the local or national news world or on the BPD seemed to know this. So all hell broke loose, despite our best efforts at BCN to spread the word.


I’ll let Rich pick up the thread from here.


  • No one would listen

  • The listeners knew, though

  • The news media, however

  • Here's legendary Boston reporter Jorge Quiroga sorting it all out

  • The post-panic press conference was pure gold

  • Mayor Menino was forgiving, years later

Sign me up for the ROCK 92.9 email newsletter!

Be the first to know about rock news, upcoming shows, plus exclusive prizes, giveaways, and more!

By clicking "Subscribe" I agree to the website's terms of Service and Privacy Policy. I understand I can unsubscribe at any time.