Whether it’s for Valentine’s Day or any day, this list of New England’s most popular seasonal candies is pretty sweet.
This list comes courtesy of The Shane Co., who writes:
One scrumptious study uncovered the most popular seasonal candy in every state using Google Trends search volume over the past 18 years. They analyzed 20 iconic seasonal candies from Valentine’s Day, Easter, Halloween, and Christmas, comparing the search interest of each item in every state to determine which sugary treat residents of each state are craving the most.
A couple of things to start off with. First, I’m now craving chocolate. I was not craving chocolate before I started digging into this study. That’s the power of suggestion, I suppose. And second, I have to share that I’m impressed with the methodology here. This isn’t some thrown-together, fly-by-night study. They crunched almost two decades of Google Trends. That’s a lot of data to crunch.
Mmmm. Crunch. Crunch Bar. Must have Crunch Bar.
New England’s Most Popular Seasonal Candies
Let’s start off here in the Bay State, as we are Boston’s ROCK 92.9. If your trips to your local Stop & Shop or CVS or wherever you grab your groceries and everyday items has been seemingly plagued with chocolate roses, that’s no coincidence. In this study, the most popular candy overall in Massachusetts is Chocolate Roses. So Valentine’s Day wins the day, sweets-wise. Again, my stomach is rumbling for chocolate.
I broke down the rest of New England’s favorite sweets below. If you want to see all 50 states, click here. Even though Valentine’s Day sits atop the list in Massachusetts, the holiday pulled up the rear nationwide. Halloween won 16 states, Easter won 14 states, and Christmas won 12 states. Now, if you’ll excuse me, I believe one of my coworkers has a kid who’s selling chocolate bars for a school fundraiser.
