Harpoon Life Is Good Collab Brings Summer Style, Summer Fun
The new Harpoon Life Is Good collaboration is bringing a new brew and a bevy of prizes to your summer imbibing experience.
Founded in 1986, Boston’s Harpoon Brewery has the distinction of being the first brewery in New England to brew an India Pale Ale. While IPAs are commonplace nowadays, back in 1992, they were a bit of a novelty to beer drinkers.
Live Is Good has a long local history as well. The lifestyle brand has its roots in Needham, MA, where brothers Bert and John Jacobs began designing and selling t-shirts on the streets of Boston in 1989. Now, Life Is Good is everywhere.
The Harpoon Life Is Good Collab Means New Beer!
The new brew, called Summer Style, has officially debuted and will be available through August. The two Boston-based brands say the hazy blonde ale “embodies the spirit of summer and makes the perfect sipping companion for everything.”
Summer Style is now on shelves in 12- and 6-pack 12 oz bottles, as well as 12-pack 12 oz cans. And here’s a pro tip: Hit Harpoon’s Beer Finder here to see where your closest retailer is, instead of going on a packie-hunt.
The Harpoon Life Is Good Collab Has More, Too
The Boston beer/lifestyle Marvel Team-Up continues. In addition to Summer Style, the Harpoon Life Is Good tag-team has yielded an exclusive line of co-branded merch. You can take a look at the offerings on the Life Is Good website right here.
Lastly, we have the Good Vibes of Summer Sweepstakes. That’s where, if you’re 21+, you can enter here to have a shot at prize packs, merch, rebates, and other swag. Summer is here, there’s no denying it. And thanks to Harpoon and Life Is Good, it’s stylin’.
Now, let’s give Harpoon some North Shore love.