Bud Light Releases ‘Ugly Sweater’ Holiday Hard Seltzer with Seasonal Flavors

Author Erica Banas // Rock Music Reporter

October 28th, 2020 11:13 AM

Bud Light Seltzer is getting into the holiday spirit with a limited edition “Ugly Sweater Variety Pack.”

Per Anheuser-Busch, the 12-pack seltzer will feature four flavors: Apple Crisp, Peppermint Pattie, Gingersnap and Cranberry, the latter of which is available year-round.

In a statement, Senior Director of Marketing for Bud Light Colleen Lucas said, “Since we first launched Bud Light Seltzer, fans have really enjoyed our delicious flavors and the fun we have brought to the entire seltzer category. Our new Ugly Sweater variety pack builds on these pillars while also adding some holiday cheer in the form of tasty flavors which have become very popular around this time of year.”

The Bud Light Seltzer Ugly Sweater variety pack will start appearing on store shelves beginning Monday, November 2.

7 Cocktails/Liquor Brands Associated with Rock Stars

• The Rolling Stones – Tequila Sunrise

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  The orange juice/Jose Cuervo/grenadine cocktail was introduced to Mick Jagger during a private party hosted by famed promoter Bill Graham. After that, it became the "unofficial cocktail" of the Stones' 1972 tour in support of 'Exile on Main Street,' and the rest is history.

• Janis Joplin – Southern Comfort

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  Janis Joplin was so public with her love of Southern Comfort that it caused an increase in sales, which resulted in the company sending her a lynx fur coat as a "thank you."

• Freddie Mercury – Stolichnaya Vodka/Cristal

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  Mercury's two drinks of choice, Stoli and Cristal, are just another part of his legend. Queen launched the limited edition Killer Queen Vodka in 2014. In the announcement of Killer Queen, Brian May said, "Freddie loved vodka and used to carry a dry ice cooler full of vodka with him on tour." As for the Cristal, that was Mercury's favorite champagne and would stock his fridge with dozens of bottles of it for parties.
• Sammy Hagar – Cabo Wabo Tequila

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  Hagar arguably started the very popular trend of rock stars with their own liquor brands. Even though the Red Rocker has launched a number of different spirit labels, Cabo Wabo Tequila was his first, and it made him a very rich man. Hagar has since sold all of his stake in the brand, but when he first sold 80 percent of Cabo Wabo to Gruppo Campari in 2007, he earned $80 million.

• Lemmy Kilmister – Jack and Coke

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  How synonymous was Lemmy with the iconic Jack and Coke cocktail? Shortly after the Motorhead frontman died, an online petition went viral trying to get the drink renamed to "The Lemmy."

• “Dimebag” Darrell Abbott – Black Tooth Grin

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  Dimebag's signature drink featured two shots of Seagram's 7, two shots of Crown Royal and a splash of Coca-Cola. Basically, it'll get you to where you need to go and then some.
• Zakk Wylde/Black Label Society – Johnnie Walker Black Label

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  An obvious association, especially regarding Black Label Society's debut album 'Sonic Brew,' which featured the design of Johnnie Walker's Black Label Whisky label and bottle. Wylde, however, didn't get permission to use the Johnnie Walker imagery and was served with a cease and desist.

Author Erica Banas // Rock Music Reporter

Category:

• Human Interest
• Entertainment
• Holiday Guide Adulting
• Rock 92.9
• Wicked Holiday Guide

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Bud Light,Bud Light Seltzer