What’s the latest trend in baby names? Apparently, it’s Yellowstone. The characters, the family, the cowboy life.

Pop culture can certainly influence many facets of our life, including the nursery. The uber popular TV series, Yellowstone has sprinkled ranch dust into our lives with music, fashion, and now names. People are naming their babies after Yellowstone characters right now. According to data from the baby formula site, OrganicBabyFormula.com Yellowstone-related names are hugely popular, and dominating in the TV-themed baby names genre.

Since the neo-Western drama starring Kevin Costner debuted in 2018, parents all over the world have turned to it more and more for inspiration in naming their babies. The first year of Yellowstone saw approximately 3 in a million babies being “Rip.” By 2022, about 74 in a million babies were being named “Rip.” That’s an over 2000% increase!

So, let’s talk about “Dutton.” That’s the last name of the featured fictional family at the heart of the series. The name Dutton saw an increase of over 3,300%! Let’s break it all down for you, here. The most popular Yellowstone names, followed by graph of all the most popular current TV character inspired baby names.

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