BOS Nation Gets Rebranded as Boston Legacy Football Club
Out with an old name, and in with a new one. BOS Nation is now the Boston Legacy Football Club.
Boston’s team in the National Women’s Soccer League officially changed its name on Wednesday, March 26. The rebranding comes only five months after the expansion team announced its original name, BOS Nation, which didn’t endear itself with local soccer fans. The organization also had to issue an apology after its “Too Many Balls” campaign initiated significant controversy around the new franchise.
In a statement to media sources such as CBS News Boston about the new name, the franchise said, “The name keeps the focus on Boston while invoking both its long history and its importance as a hub of future innovation — a city that carries its own decades of sporting legacy, while the club aspires to create its own new legacy that is true to the city, true to the fan, and true to the sport.”
“Our name is just the beginning,” said the club’s controlling owner Jennifer Epstein. “It’s what we build together, through dedication, commitment, and grit, that will give it life. We aim for our values to reflect a city that breathes competition, passion, and pride, and to pay tribute to those who paved the way before us, including the gamechangers who helped build previous women’s professional teams in Boston. We are also focused on the future, for the next generation of players and fans who will carry forward what we build today.”
Boston Legacy FC will begin playing in 2026 and is set to hit the pitch at the White Stadium in Franklin Park. A new logo has not been revealed.
The renaming comes after an intense surveying process that solicited ideas from more than 1,500 fans and soccer brand professionals. The 500 suggestions were slowly brought down to 14. At this point, the organization turned to quantitative testing through an external analytics and market research firm, which surveyed 1,000 people. All respondents were older than 18 and had indicated interest in Boston women’s soccer from a previous survey. The final name selected was chosen from among multiple categories by a statistically significant margin, according to Boston Legacy FC.