3 New England States Most Obsessed with Celebs Revealed

Who knew New Englanders loved a good celebrity endorsement? Well, apparently, they do! A new study has uncovered the three New England states most influenced by famous faces pushing products. Spoiler alert: It’s all about the likes of Tiger Woods, Kim Kardashian, and Kendall Jenner. At the top of the list, the smallest state packs the biggest punch—Rhode Island. Residents here can’t get enough of their favorite celebs. The study shows Rhode Islanders search for endorsements a whopping 77.71 times per 100,000 people each month. That’s 67% higher than the national average. Tiger Woods repping Nike? Major hit. Kim K’s SKIMS? They love it. Not far behind, Vermont takes the second spot. They clock in at 72.20 searches per 100,000 people each month—55% above the national average. Seems like even in the Green Mountain State, they can’t resist seeing which celeb is pushing what product. Then there's New Hampshire, rounding out New England’s top trio. They’re averaging 63.18 searches per 100,000 people. Kendall Jenner sipping Pepsi? Yep, they’ve searched for it. It’s all fun and games, but what does it mean? Well, the experts at Skyline Social say it’s no surprise. Celebrity endorsements are a powerful marketing tool. The data shows exactly where those campaigns are making the biggest splash. These New Englanders clearly love their celebs and the brands they promote. Mississippi, on the other hand? Not so much. They sit at the bottom of the list, with the fewest searches for endorsements. But hey, every state’s got its quirks! So, there you have it. The next time Tiger Woods launches a new Nike collab, you can bet Rhode Island, Vermont, and New Hampshire are all over it.