How Do You Use Social Media? Looks Like It Depends On Your Generation
Like it or not, social media has become a popular and necessary part of our entire existence. No matter which generation you are: Gen Z, Millennials, Generation X or Baby Boomers, a good majority are using some type of social media. However, there is most definitely a generational difference on how we use each platform.
Gen Z:
Their most popular social media platforms are Youtube, Instagram and TikTok AND they use only 2-3 platforms a day. Facebook’s popularity among this group has gone down significantly. It seems as if they’re trying to be the cooler generation and to find different and younger ways to communicate online.
Millennials:
They use 5-6 social media platforms a week including Facebook, YouTube, Instagram, Twitter, Pinterest. They are also using their mobile devices almost exclusively for social media.
Gen X:
They use 5-6 social media platforms a week and are tech savvy. They’re similar to millennials whereas they’ll have accounts on each platform Facebook, Youtube, Instagram and Pinterest. They, much like each generation of people, are more visually stimulated and want pictures instead of words.
Baby Boomers:
FACEBOOK IS KING! This generation will use Facebook as their #1 platform. They will also spend hours online before making a purchase and are the generation most apt to make a purchase online.
Overall, younger audiences are giving up on Facebook. Youtube is popular among all generations who prefer videos in shorter form (reels, TikTok and IG live). More than 80% of people regardless of generation are using social media daily. It’s more so which generation uses which platform. So the bottom line is, if you are trying to appeal to specific generations, make sure you know who is looking at what and how. But regardless, communicating on any type of social media platform is a smart thing to do. But know your audience before deciding which platform to find them on.