Busch Light And Plenty Of Fish Team Up To Help Singles Find ‘Reel Love’

People are gearing up for fishing season, which is right around the corner. To celebrate, Busch Light is teaming up with the dating app Plenty of Fish. They’re helping “fish-loving” singles hook a "reel catch."

Of course, some of us are aware of the bad rap fishing profile pictures get. But a recent Plenty of Fish survey of more than 12,000 members revealed that nearly 25% of its members are more likely to message someone if their profile features a fish pic.

According to research from the Outdoor Industry Association, 54.5 million Americans have engaged in fishing activities in the last few years.

"Our research reveals that the majority of singles (67%) enjoy fishing, and 70% would like to go fishing on a date," said Shannon Smith, PR Director, Plenty of Fish. "Our partnership with Busch Light and the launch of the Fish Pic Badge supports our brand ethos of being a more welcoming place to date, while also providing our outdoor-activity loving singles a chance to find meaningful connections over shared interests," they added.

To connect with fellow anglers who are single and navigating the world of dating, Plenty of Fish members can add the new Fish Pic Badge to their profiles and celebrate a shared love of fishing. The launch of the Fish Pic Badge coincides with the annual release of Busch Light's limited-edition Fishing Cans.

From March 5-24, US-based 21+ Plenty of Fish singles who use the Fish Pic Badge have the chance to win the ultimate fish lovers prize bundle. To enter, all users have to do is upload a screenshot of their profile to www.busch.com/plentyoffish. Those with profiles featuring a picture of themselves holding a fish will receive a second bonus entry.

Check out more information about "Reel Love" here.

If you're dating in 2022, then texting is likely going to be a big part of your, well, courtship. I mean, who talks on the phone anymore? It's all about texting and instant messaging that special someone to get to know them and set up a time to meet IRL.

Now, a new report shows that new love often begins in a relationship via texting... with heavy use of emojis. But, what are the best and worst emojis to use when dating- or at least flirting?

The report comes from the Adobe Future of Creativity: 2022 U.S. Emoji Trend Report. For the report, Adobe surveyed 5,000 U.S. emoji users to discover how they use emojis to get to know a potential significant other. The report discovered that 72% of U.S. emoji users say they definitely use emojis in dating or flirting messages.

For a while, people were saying emojis were a thing of the past, but according to this new study, the younger generations use them the most. So, they're still hip. Adobe found 58% of Gen Zers and 54% of millennials said they would give a second and third date to someone who used emojis. Gen Zers, around 38% of them, also stated they wouldn't have a serious relationships with someone who doesn’t use emojis. What really stings, though, is when emojis are used to end things. According to the report, 32% of Gen Zers say they have actually been broken up with via emoji. Dagger to the heart. Read on for the full list of the best and worst emojis for dating according to Adobe, plus a few from yours truly.

1. Kiss with heart emoji. - I use this with everyone! Guess I need to settle down, if it's going to be taken as a flirting emoji.
2. Sweet face surrounded by hearts emoji. - This is a cute one. I never really thought of it as flirty, but I guess it is?
3. Heart eyes emoji. - This is a good one if you want to show your significant other that you think they're a hottie.

1. Poop emoji. Why would you use this one?
2. Angry face emoji. Not flirty, but if you're angry about something that happened during your day, why not?
3. Eggplant emoji. I literally have never used this emoji. I did not even know it existed.

This is just my opinion, not based in any kind of data, but I think the "Face with Stuck-Out Tongue and Winking Eye" emoji is a winner. I mean, it might be a bit much, but do you really want be in a relationship with someone who can't handle this whimsical emoji? No. The answer is no.

Again, this is just my opinion, but "Nauseated Face Emoji" is one I would stay away from at all coasts. Unless you have food poisoning or are throwing up because of being ill, I just don't think it's appealing to get this one from something you are dating.

This is via The Adobe Future of Creativity: 2022 U.S. Emoji Trend Report.