Massachusetts DoorDash Driver Follows GPS into Swamp – Dunkin’ Delivery Late & Swampy

If you're GPS tells you to drive your car into a large body of water, don't! Hopefully that opening sentence helps somebody because we have another case of drivers believing their GPS more than they believe their own eyes.

A DoorDash driver was delivering a Dunkin' order and some cigarettes in Middleton, MA when *KERPLUNK* into the swamp they drove! Middleton Police Department received a call on Friday (September 22nd) saying a car had driven into a body of water in the Middleton Woods. When they got there they found a car dunked into a swamp like the Dunkin' order it was carrying was intended to be dunked into a nice hot cup of coffee upon delivery.

The unfortunate DoorDash driver was following their GPS to the delivery site when they ended up on a very unpaved dirt road. A bit sketched out, they continued to trust in the GPS and pushed forward. We know the rest. And in case you forgot, they drove their car into a swamp in the woods and got stuck.

The DoorDash driver will be charged with negligent operation of a motor vehicle so let this be a lesson to us all - trust your eyes more than your GPS.

I really feel like Massachusetts is temporarily the new Florida. Did you see the story about the guy busted for running a dentist office out of a convenience store in Massachusetts?

Oh and speaking of Dunkin', surprisingly it isn't Massachusetts favorite national brand. (I find that very hard to believe.) Curious what our favorite national brand is in the Bay State?

Qualtrics Research commissioned the study which looked at over 2 million tweets about brands from each state, using an A.I. sentiment analysis tool to figure out which national brands are talked about most favorably in their home state.

What is Massachusetts favorite national brand... from Massachusetts?? Dunkin' Donuts was founded in Quincy, MA in 1950. It's kind of a no-brainer with all of our Dunkin' locations literally everywhere and the way even A.I. thinks we're obsessed with Dunkin' that the chain would be named our most-loved national brand that was born here. Not so, according to a new study.

Qualtrics Research commissioned the study which looked at over 2 million tweets about brands from each state, using an A.I. sentiment analysis tool to figure out which national brands are talked about most favorably in their home state.

So we'll go through every New England state (I'll throw in a few extras as well). For each state I'll let you know which brand came out on top - that is, which national brand from that state got the highest positive score from consumers based on how favorably they were talked about by the people from the brand's home state. I hope that that makes sense and that I didn't just confuse you even worse.

Let's just give it a go! The Most Loved National Brand from Every New England State (and beyond):

BROOKSTONE
Positive Tweets about the brand in-state: 67.0%
https://www.youtube.com/watch?v=jb_ocWG5zb8

DARN TOUGH VERMONT SOCKS
Positive Tweets about the brand in-state: 92.6% (This was the highest in the country! I gotta get me some of those socks!!)
https://www.youtube.com/watch?v=_fOysno6opI

NEWMAN'S OWN
Positive Tweets about the brand in-state: 54.3%
https://www.youtube.com/watch?v=7JXOA-BSJvQ&t=202s

L.L. BEAN
Positive Tweets about the brand in-state: 52.1%
https://www.youtube.com/watch?v=JrwdiyjAiuY

OCEAN STATE JOB LOT
Positive Tweets about the brand in-state: 52.1%
https://www.youtube.com/watch?v=Suv3a2tOVhs

CALVIN KLEIN
Positive Tweets about the brand in-state: 64.3%
https://www.youtube.com/watch?v=OSvx5aImEi8

PRINCE SPORTS
Positive Tweets about the brand in-state: 57.1%
https://www.youtube.com/watch?v=4Lae5UaxRPQ

MASTERCRAFT BOAT COMPANY
Positive Tweets about the brand in-state: 62.1%
https://www.youtube.com/watch?v=SS2FF5rhv10

INTEL
Positive Tweets about the brand in-state: 44.2% (Not too great!)
https://www.youtube.com/watch?v=MRlcZqqyBM8

BIG Y GROCERY STORE
Positive Tweets about the brand in-state: 67.8%
https://www.youtube.com/watch?v=pzW4ACQREJQ

CLICK HERE to check out all of Qualtrics Research findings including every state's most beloved local brand.