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Justin Bieber Calls Unapproved H&M Merch ‘Trash’

Justin Bieber is pissed off about H&M’s new collection, taking to Instagram to protest. The “Love Yourself” singer posted on his Story Monday (December 19): “I DIDN’T APPROVE ANY OF…

Justin Bieber

Justin Bieber performs with Daniel Caesar onstage at the Coachella Stage during the 2022 Coachella Valley Music And Arts Festival on April 15, 2022 in Indio, California.

Kevin Winter/Getty Images for Coachella

Justin Bieber is pissed off about H&M's new collection, taking to Instagram to protest. The "Love Yourself" singer posted on his Story Monday (December 19): "I DIDN'T APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M .. all without my permission and approval SMH I WOULDN'T BUY IT IF I WERE YOU." In another story, the singer, 28, added: "The H&M MERCH THEY MADE OF ME IS TRASH AND I DON'T APPROVE IT DON'T BUY IT."

The merch in question is a grey sweater dress with a black and white picture of his face, a canvas bag with a collage of photos of him, and other pieces that are yet to be made available for purchase. H&M told People that "as with all other licensed products and partnerships, H&M followed proper approval procedures."

Unsurprisingly, Bieber wants to have all his merchandise profits for himself. His official website currently features his Justice album and world tour clothing items. Meanwhile, Bieber also has his Drew clothing line (his middle name), which he launched in 2019. The theme of yellow and a smiley face logo are all over the website, as well as a squirrel.

Laila Abuelhawa is the Top 40 and Hip-Hop pop culture writer for Beasley Media Group. Being with the company for over three years, Laila's fierce and fabulous red-carpet rankings have earned her a feature on 'The Late Show with Stephen Colbert!' Her favorite stories are those surrounding the latest in celebrity fashion, television and film rankings, and how the world reacts to major celebrity news. With a background in journalism, Laila's stories ensure accuracy and offer background information on stars that you wouldn't have otherwise known. She prides herself in covering stories that inform the public about what is currently happening and what is to come in the ever-changing, ever-evolving media landscape.