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YouTube To Start Labeling AI-Generated Content In Videos

AI is growing and advancing every day. So, YouTube is taking some precautions. The platform is concerned that users will mistake AI-generated content for legitimate content. In November, the platform…

The YouTube and Netflix app logos are seen on a television screen
Chris McGrath / Getty Images

AI is growing and advancing every day. So, YouTube is taking some precautions. The platform is concerned that users will mistake AI-generated content for legitimate content. In November, the platform announced plans to implement a disclosure system for AI-generated content that mimics reality. This content is referred to as "synthetic" or "altered material" that involves real footage modified through AI techniques. Later, the platform launched a new tool in its Creator Studio that lets users add a label that marks content as created using AI. The label appears as a simple yes or no checkbox under a sub-head reading “Altered content.”

How does the YouTube AI-generated label work?

The platform aims to "strengthen transparency" with viewers and "build trust between creators and their audience" through the new label. They offered some examples of content that requires disclosure. Using the likeness of a realistic person. This involves digitally altering content to replace one individual's face with another's or generating a synthetic voice to narrate a video. Altering footage of real events or places. Examples include making it seem like a real building is on fire or changing a real cityscape to appear differently. And generating realistic scenes. This entails depicting fictional major events realistically, such as showing a tornado approaching a real town.

AI videos that are obviously generated won’t require labels and the platform is seemingly counting on creators using their own discretion when applying the label.

For example, they stated that users won't need to flag AI-generated content utilized for tasks like script or caption generation. This disclosure feature primarily pertains to the visual aspects of content. Additionally, YouTube emphasized that it "won't mandate creators to disclose when synthetic media is unrealistic and/or the alterations are inconsequential."

Labels will start rolling out across all YouTube surfaces and formats in the weeks ahead, beginning with the YouTube app on phones, and soon on desktop and TV.

The platform also said, "And while we want to give our community time to adjust to the new process and features, in the future we'll look at enforcement measures for creators who consistently choose not to disclose this information." They added, "In some cases, YouTube may add a label even when a creator hasn't disclosed it, especially if the altered or synthetic content has the potential to confuse or mislead people."

5 Technological Advancements That Are Both Amazing and Terrifying

The future is now obviously, well when I wrote that, that was the past. Now, um... now it's the present. What I will write next will be the future. You get the idea. We live in a time people in the distant past only dreamt about. Our time is one of incredible advancements in technology. There was a time when the abacus was the top dog in technology. And now our iPhones sure make that look incredibly stupid. Yes, the wonders of tomorrow are seemingly today... these technological advancements have real potential to help society and continue propelling us forward... or they could bring about our doom. Here's 5 technological advancements that I find both amazing and also terrifying to my core!

Artificial Intelligence Artists

One area of humanity that I'm assuming all creative types of people were not worried about was robots taking over was the art world. How could a machine possibly replicate the the human experience's interpretation of the world around us and then placing the magnificence onto a canvas. Surely only humans have the emotional depth to create what we consider art. There's absolutely no way a machine could do that better than us. Well, turns out they can. And not only can they do art... they do art BETTER than artists that are featured in the Colorado State Fair. Sorry, to Colorado's modern day Van Gogh's but... you got your asses kicked by artificial intelligence and the nerd that learned how to use it.

Liquid Robots

I guess that our only course of action, should robots rise to power is to see what James Cameron thinks we should do. We all saw 'Terminator 2.' We know that the last thing we need is liquid terminators. They are an extra pain in the ass. A robot that can shift its shape and squeeze through about anything is definitely the stuff of nightmares. Unless we can get to a molten metal factory or steal a truck with a bunch of liquid nitrogen, I really don't know what we will do when this magnetic slime robot becomes self aware.

Giant Mechs

There are plenty of anime with giant battling mechs and mech suits. Nerds sure love this stuff. The idea of having a giant mech suit we can hop into to fight the giant mechs we created that are destroying our cities should at least give you some comfort. Sure, right now all we have to worry about are drones and robot dogs... but the right Dr. Wiley from Megaman type of scientist comes along and what do ya know... giant robots are terrorizing everyone and making their day extra sh**y. This guy built his own mech suit, so he's ready. But for the rest of us we are at a real disadvantage for whatever dystopian mech future awaits us.

Microscopic Robots

I've talked about it before on Dave and Chuck The Freak. The frightening idea of microscopic robots. The good thing is that the medical application of robots built on a microscopic scale could be completely world-changing in the area of healthcare. But I can't help but imagine the nightmare of someone blowing a bunch of them on you then having them crawl into your orifices, ultimately getting into your bloodstream and brain and controlling you like a zombie. I obviously have problems.

Robot Zombie Spiders

What is the one thing that can make scary robots even scarier? Well, if they were dead spiders of course. Scientists have recently discovered how to reanimate spiders to use their legs to work on components that are extremely small. Hey, scientists... seriously? Friggin zombie spider robots? Sure they seem harmless now... but what if one person gets their hands on the ability to make the spiders the size of buildings? What then, scientists?! Yeah, then probably don't do any more work on the zombie spider robot program.

Kayla is the midday host on Detroit’s 105.1 The Bounce. She started her career in radio back in 2016 as an intern at another Detroit station and worked her way here. She's made stops in Knoxville, TN, Omaha, Ne and other places before returning to Detroit. She’s done almost everything in radio from promotions to web, creating content on social media, you name it. She’s a true Michigander, born and raised. So, you can catch her camping or vacationing up north to exploring the downtown Detroit or maybe even catching a sports game. During her free time, Kayla enjoys watching movies, roller-skating, crafting, and music festivals. She and her husband together dip into many of the great things Michigan has to offer. Together they also like to travel. A few hobbies of hers include wine and beer tastings, crafting, hiking, roller skating, movies, home improvement projects, gardening, and festivals. She’s always looking to take on more local events happening in the community. She loves connecting with the community. When writing, Kayla covers topics including lifestyle, pop culture, trending stories, hacks, and urban culture.