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Gene Simmons Shares the Massive Amount Invested into the KISS Avatars

Gene Simmons offered a brief insight into the KISS avatars, the new era of the iconic band revealed after their final farewell show on Dec. 2. Per Blabbermouth, Simmons told…

Gene Simmons of Kiss performs during the 2023 AFL Grand Final match between Collingwood Magpies and Brisbane Lions at Melbourne Cricket Ground, on September 30, 2023, in Melbourne, Australia.
Daniel Pockett/AFL Photos/via Getty Images

Gene Simmons offered a brief insight into the KISS avatars, the new era of the iconic band revealed after their final farewell show on Dec. 2.

Per Blabbermouth, Simmons told fans during a meet-and-greet event, "There's so much being planned, even beyond my comprehension. But they're spending, oh, about 200 million [dollars] to take it to the next level."

Whether or not part of that $200 million has already been used on the avatars or if it's an additional $200 million being invested was not made clear. Regardless, it's clear few expenses have been spared on the new era of KISS.

Details on the KISS Avatars

Per KISS' official website, "The KISS avatars were created by visual effects company Industrial Light & Magic using their advanced performance-capture technology, gathering every nuance of KISS band members' face and body performance in exact detail."

Industrial Light & Magic was founded by George Lucas in 1975. Since its founding, the visual effects company has over 500 film and TV credits. Among them are the many Star Wars properties and the various titles within the Marvel Cinematic Universe.

Additionally, the "new era" of KISS is working with the Sweden-based Pophouse Entertainment Group. The company isn't new to the music world. It's responsible for ABBA Voyage, the acclaimed digital concert honoring the iconic pop group.

Per a press release from Pophouse Entertainment Group, "The band’s transformation into avatars will ensure their immortalization, while pushing the boundaries of rock and roll performances, as KISS have done throughout their career to date. This avatar performance will feature KISS as fantasy-based superheroes, and will provide a glimpse of just one of the many and varied ways in which KISS will live on as digital performers through their avatars in the future."

Basically, the options are essentially limitless for the KISS avatars. Keep scrolling to see our ideas of how we think they should be utilized.

Erica Banas is a news blogger who's been covering the rock/classic rock world since 2014. The coolest event she's ever covered in person was the 2021 Rock & Roll Hall of Fame induction ceremony. (Sir Paul McCartney inducting Foo Fighters? C'mon now!) She's also well-versed in etiquette and extraordinarily nice. #TransRightsAreHumanRights