Gillette Stadium: New Beer Hall Has Amazing Field + Clubhouse Views
New England Patriots (and Revolution) fans will have a cool new experience to look forward to for the upcoming seasons. The Patriots unveiled the images for the brand-new Celebration Beer…
New England Patriots (and Revolution) fans will have a cool new experience to look forward to for the upcoming seasons. The Patriots unveiled the images for the brand-new Celebration Beer Hall at Gillette Stadium. Kraft Sports Group, in partnership with Anheuser-Busch, explained that this is a state-of-the-art Field-Level premium space. It contains both indoor and outdoor areas.
"Fans inside Celebration Beer Hall will have unprecedented access to watch Patriots and Revolution players as they walk from their locker room through the tunnel before accessing the game field," Kraft Sports Group explained in a press release. Based on the images that they've provided us, seen here, there will be unprecedented potential for selfies!
Here's What You Need To Know About Celebration Beer Hall
The space will be located in the northeast corner of the field. Ticketholders can cheer on the team from the private 2,000-square-foot outdoor patio or inside the 4,000-square-foot Beer Hall. Fans in attendance are encouraged to be there before and after the game as well. In addition, the layout also includes a 375-square-foot oval bar in the center of the room.
Food will be available inside Celebration Hall, as will be an array of beverage options. Bud Light is the official sponsor of this newest field-level game day space, so expect plenty of Anheuser-Busch beverage options.
In regards to the partnership with Bud Light, Murray Kohl, vice president of sales, New England Patriots says, "Their vision for Celebration Beer Hall was evident from the beginning and we know they are perfectly positioned to create the quintessential 'want-to-be' gathering place on gameday and non-gamedays alike."
"Celebration Beer Hall, with its unique view of the players' pre-game walk-out and the proximity to the field of play, makes this space unlike any Bud Light activation space in the NFL and MLS," said Anheuser-Busch.
The Celebration Beer Hall is set to open in September of 2023. They have not announced what the admission costs are: we'd expect them to be rather pricey. In the meantime, here is a first look at Celebration Beer Hall at Gillette Stadium.
Photo courtesy of Kraft Sports GroupA field view from Celebration Hall. This is a ticketed premium space that offers a unique in-game experience for fans. The views of the game are incredible, with the live action happening right in front of you.
Photo courtesy of Kraft Sports GroupAn example of watching a Revolution game from the 2,000 square foot outdoor patio. Maybe you will even catch a soccer ball that is over-kicked. Just don't let it knock over your beer.
Photo courtesy of Kraft Sports GroupFans in attendance at Celebration Beer Hall can also see Revolution or Patriot players walk through the tunnel from inside. Witness the walk from the locker room as the players prepare to take the field.
Memberships to Celebration Beer Hall can be purchased for Patriots games on a season long basis, and on an individual game basis for Revolution matches and select Gillette Stadium special events. Memberships will feature all-inclusive food, Anheuser Busch products, preferred parking, giveaways and special guest appearances. On non-event days, Celebration Beer Hall will be available to host social events for 200-300 guests.
