Are ‘Grandfluencers’ Taking Over TikTok?
Are “Grandfluencers” taking over TikTok? It certainly is looking like it! Their accounts are everywhere and are going viral on the app. Social media isn’t just a young person’s game….
WASHINGTON, DC – AUGUST 07: In this photo illustration, the TikTok app is displayed on an Apple iPhone on August 7, 2020 in Washington, DC. On Thursday evening, President Donald Trump signed an executive order that bans any transactions between the parent company of TikTok, ByteDance, and U.S. citizens due to national security reasons. The president signed a separate executive order banning transactions with China-based tech company Tencent, which owns the app WeChat. Both orders are set to take effect in 45 days. (Photo Illustration by Drew Angerer/Getty Images)
Are "Grandfluencers" taking over TikTok? It certainly is looking like it! Their accounts are everywhere and are going viral on the app.
Social media isn't just a young person's game. It's for everyone young and old. While the younger generation seems to know what they're doing on there and takes up a large portion of their life--they aren't alone. Accounts like YourChubbyVintageNana are going viral on the app and that one has more than 2 million followers across social platforms. She seems to go all-in on that "Nana Vibe" and it's become a relatable hit online. According to CBS Sunday Morning, Diane Shiffer retired from working as an educator and social worker and took on a new calling--as a Grandfluencer, and she's not alone! Check out a video report on YouTube about these new (old) age influencers below.
Grandfluencers Are Taking Over Social Media
What do you think? Have you seen their content before? Is it for you? I feel like most people can relate to grandmas and grandma behavior so that's probably part of why it's gotten so big. She's also incredibly entertaining and there's a reason they were able to cut through the clutter online.
