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For close to a decade, Beastie Boys Square has been a dream of Beasties fans in New York City. Now, it’s becoming a reality.


An Instagram account aptly handled @beastieboyssquare has been behind the push. As it states in their bio, the goal is to “co-name the intersection of Ludlow St. & Rivington St., LES, Manhattan, NYC.” Anyone who knows the Beastie Boys knows this Manhattan intersection well. It’s immortalized on the cover of their 1989 album Paul’s Boutique. Fitting that we’re sharing this news today, as the album was released on this day–July 25–back in 1989. Happy anniversary!


Beastie Boys Square


As the Instagram post reads, the campaign began back in the fall of 2013. So the crew from Heterodoxx has been lobbying for just shy of a decade. Looks like all that lobbying paid off though, as on July 14, 2022, the New York City Council passed the resolution and made it official. So now, the intersection on the cover of Paul’s Boutique will be forever known as Beastie Boys Square.


So when will the plaque be put in place? Or will it just be a fancy street sign? That remains to be seen, as a dedication date has yet to be set. But the important part is in place: the resolution has been passed, and Ad-Rock, Mike D, and MCA will be honored in perhaps one of the best ways they could. Because let’s be honest, New York City is the birthplace of hip hop. And in the pantheon of New York hip hop, the Beastie Boys reside in the upper echelon. So the fact that it took as long as it did to turn the corner on the cover of Paul’s Boutique in to a monument to the B-Boys is a little embarrassing. But it happened, finally. And that’s the important part.