The University of Liverpool has launched a new Master’s program about their greatest and most popular export, The Beatles.

Per the University’s website, “The only qualification of its type in the world, the MA in The Beatles: Music Industry and Heritage will appeal to those currently working – or considering pursuing a career in – the music and creative industries; as well as those employed in museums and galleries, the arts, and across the tourism and leisure sectors.”

The Beatles Masters program doesn’t just focus on the band’s music; it examines the band’s influence in music and in business, specifically tourism business, which the Fab Four’s hometown of Liverpool knows a thing or two about.

In a statement, MA Programme Leader and The Beatles expert Dr. Holly Tessler said, “I’m absolutely delighted that we are able to bring formal study of The Beatles to the University of Liverpool’s Department of Music and Institute of Popular Music – the world’s first specialist centre for the study of popular music.”

Dr. Tessler adds, “What makes this MA unique is its focus on The Beatles in a future-facing way, considering the legacy’s influence on the music and creative industries, in popular culture, and within heritage, culture and tourism in the 21st Century. This MA is as much about the wider study of Liverpool’s – and Britain’s – heritage, tourism and culture sectors as it is about the role The Beatles played in them.”

The University of Liverpool’s MA program will begin in Fall 2021. Complete details on the program can be found at

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Erica Banas is a rock/classic rock news blogger who's well versed in etiquette and extraordinarily nice.