Pornhub has announced the launch of a new initiative aimed to help out small businesses that have been greatly affected by the coronavirus pandemic.

Aptly named the “Big Package,” the initiative will award one billion ad impressions worth of free advertising space on Pornhub exclusively to small businesses around the world that are seeking visibility and support during the pandemic.

In a statement, Pornhub VP Corey Price said, “We noticed that when it comes to which businesses are more easily bouncing back from the pandemic – size matters – and over 100,000 small businesses have already permanently closed due to coronavirus.”

Price added, “To give a little extra love and support to small businesses during this uncertain time, we’re introducing our “Big Package” for small businesses to give small businesses the opportunity to tap into our audience of 130 million daily visitors and gain the exposure they deserve during the pandemic.”

He closed saying, “Bolstering an eclectic user base made up of various demographics, businesses that advertise with us are not only able to connect with their target audience, but enhance their overall brand visibility – especially during this time when the world is more digitally connected than ever.”

To participate in Pornhub’s “Big Package” campaign, business owners are invited to visit to share some basic information about their business and how it has been impacted during the COVID-19 pandemic.

Only companies with 100 employees or less are eligible, and 100 businesses will ultimately be chosen. An internal panel consisting of executive members from the Pornhub marketing, advertising and sales teams will determine the winners.

Pornhub will then create a series of customized ads for each of the selected businesses to be served by TrafficJunky, the online advertising platform responsible for serving ads on Pornhub and other premium adult websites. Together, Pornhub and TrafficJunky will work to strategically place the ads for each business in accordance to their respective locations.

Erica Banas is a rock/classic rock news blogger who's well-versed in etiquette and extraordinarily nice. #TransRightsAreHumanRights