FOXBOROUGH, MASSACHUSETTS - SEPTEMBER 08: The New England Patriots Super Bowl LIII championship banner is unveiled before the game between the New England Patriots and the Pittsburgh Steelers at Gillette Stadium on September 08, 2019 in Foxborough, Massachusetts. (Photo by Maddie Meyer/Getty Images)

Even though we won’t be watching the Pats go for ring 7 this February, we’ll still see some familiar Boston faces.

Hyundai (not a Boston company, FYI) is teasing a Super Bowl LIV commercial featuring Boston born (or adopted as our own) stars. Rachael Dratch (Lexington), Chris Evans (Sudbury), John Krasinski (Newton), and “Big Papi” David Ortiz (adopted by our bleepin’ city) will be featured in a 60 second Hyundai Sonata ad.

According to, the ad, shot in Boston, will run during the first quarter of the game and teasers will run during the 715 hours of pre-game hype  (actual number of hours may vary.)  And it’s directed by another local, Bryan Buckley who grew up in Swampscott.

In a year when we New Englanders can watch the game without caring, we can instead focus on this $10 million dollars worth of advertising.

For now, enjoy this teaser where Rachael Dratch is coaching Papi on his Boston accent.    It’s a rippah.


Dialect Coach | Hyundai

David Ortiz (aka "Big Papi") can do no wrong in the eyes of Boston. But how's his Boston accent? Watch as star comedian Rachel Dratch teaches Papi how to drop his R's in preparation for their roles alongside some other Boston natives in this year's big game commercial.

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