Jon Bon Jovi is opening up a new location of his JBJ Soul Kitchen restaurant on the campus of Rutgers University in Newark, New Jersey.

Bon Jovi and his wife, Dorothea Hurley, talked about the new location on CBS Sunday Morning. The restaurant doesn’t list prices on its menu, but patrons who are able to pay are asked to pay $20 for their meal which helps subsidize the cost for those who can’t afford to pay in an aim to help those dealing with homelessness or hunger issues. Diners are also given the option to put in time at the restaurant to work for their meal.

As for why the new location is located on a college campus, Bon Jovi says in the video below, “When you send your kids off to school, you don’t think about, after tuition, books, living, what’s left for food? And so few are on meal plans to begin with. And that’s another reason why they’re eating ramen noodles. We all think it’s the rite of passage – to study hard and eat the ramen noodles. But how about if it’s the only thing you can afford?”

Per, the Rutgers-Newark location will request $12 per three-course meal or students and other patrons that can’t afford the meal can pay through volunteering at the restaurant or somewhere else on campus.


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Erica Banas is a rock/classic rock news blogger who's well-versed in etiquette and extraordinarily nice. #TransRightsAreHumanRights