Dave and Chuck the Freak

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South Dakota just unveiled a brand new anti-meth campaign with the slogan:  “Meth.  We’re on it.”  What they MEAN is that they’re on top of the problem and taking care of it.

But plenty of people on Twitter are interpreting the slogan more literally . . . like it’s saying that everyone in South Dakota is on meth.


'Meth. We're On It.': What to know about South Dakota's new anti-meth campaign

CLOSE Gov. Kristi Noem has a message for South Dakota: "Meth. We're On It." Noem launched her new anti-meth campaign on Monday to bring awareness to the meth epidemic in South Dakota that will include a new TV ad, billboards, posters and website. The campaign's motto features the phrase, "Meth.