Planters has a new product that’s just the neon orange CHEESE POWDER from their Cheez Balls.  If you want a container, you’ll have to win it by tweeting @MrPeanut and telling him what foods you want to put cheese dust on.

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Planters Has Unleashed Cheez Ball Dust So You Can Put Fluorescent Cheese on Everything

As mentioned, the arrival of the cheesy dust is a celebration of the permanent return of Cheez Balls. "After seeing fans' excitement last year when Cheez Balls returned, we knew we had to find a way for Cheez Balls to stay," Samantha Hess, brand manager for PLANTERS, said in a press release.