The jewelry company Tiffany just announced they’re launching their first full line of jewelry for men.  And they’ll also be selling other products for men like a silver compass, beer mugs, and dog tags.

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Tiffany channels macho luxury with a new men's jewelry and lifestyle collection

Picture Audrey Hepburn as Holly Golightly in Breakfast at Tiffany's, staring through the Tiffany window in a black Givenchy dress with her coffee and pastry. Now swap her out for a guy in a black Givenchy t-shirt and you'll have a sense of Tiffany's new target customer.