Pabst Blue Ribbon has been diversifying its brand in 2019. Its latest venture? Hard coffee.
Launching this month, PBR Hard Coffee comes in a 12 ounce can-four packs and is “made with rich, creamy milk and vanilla flavor with 5% ABV.” This latest product from Pabst follows reports in March of a new Pabst Blue Ribbon Whiskey .
In a statement from Pabst, they say their new hard coffee “will be among the first of its kind in the industry, a fun and deliciously unique drink made using Arabica and Robusta coffee beans and rich, creamy American milk.”
Per VinePair, PBR Hard Coffee is only available in select test markets including Pennsylvania, Maine, New Jersey, Florida, and Georgia. For those interested in tracking down a pack, head over to PabstBlueRibbon.com.